International music star, Keri Hilson, is all set to be the mentor and judge for Airtel Trace Music Star.
The competition which is in its Season Two, is aimed at empowering talented Nigerians and African youth with a credible ladder to stardom.
Talking about the music competition during the launch in Lagos, Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said Airtel is pleased to partner with TRACE to bring excitement, joy and laughter to millions of Nigerians.
“Indeed, Airtel is passionate about creating platforms that delight, excite, entertain, engage and empower talented youths as well as telecoms consumers across the country. TRACE demonstrates our commitment to our vision of connecting talented Nigerian youths to their dreams. The sponsorship of TRACE is yet another eloquent testimony of Airtel’s commitment to empowering young, talented Nigerians. As Nigeria’s smartphone network of choice, we are always excited to enter partnerships that connect the Nigerian youth to their dreams and we are very excited about the opportunities that TRACE presents,” he said.
Managing Director, Trace Music Star, Nigeria and Anglo-African countries, Sam Onyemelukwe, noted that the contest recorded 2.3 million calls in Season 1 and this season would definitely be bigger.
“The mobile phone based method of entering into the competition, the power of technology, enables many Nigerians to participate in the show, thereby eliminating barriers of distances, cost and stress of travelling in order to enter for the contest,” he explained. He added that the lines will soon be opened for people to send in their entries.
Now in its second season, this year’s Airtel TRACE Music Star competition will see Niger join the Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Nigeria, Tanzania, and Zambia as the newest African territory to enter the competition. The best singing talent in each territory will be identified, rewarded and put in competition to run for the title of best African music talent.
The grand prize comprises a mentorship programme with multi-award winning American singer-songwriter Keri Hilson in Atlanta. The winner will not only star in their own music video alongside Keri Hilson; he/she will get an opportunity to record a duet with the “Knock You Down” songstress, as well as receive a signed contract with a major music label and worldwide media exposure through various TRACE’s platforms.